10. 22. 13 / Electric Watches.

My first project with Astro has dropped! We worked with Electric to design their first line of technical watches. We determined a band positioning strategy, designed three products with multiple band options, and made CMF recommendations. You can see the work at ELECTRIC!

DW01 SS band.

DW01 SS band.

DW01 Canvas band.

DW01 Canvas band.

DW01 PU band.

DW01 PU band.

FW02 SS band.

FW02 SS band.

FW02 Canvas band.

FW02 Canvas band.

FW02 PU band.

FW02 PU band.

FW01 SS band.

FW01 SS band.

FW01 Nato band.

FW01 Nato band.