I am currently working on a consumer electronics program. I always try to bring a fresh approach to the category, and a simple way to add value is with a current approach to color. I look to athletic footwear, furniture and furniture shows, graphic design publications, and streetwear brands to identify color trends and apply them in the consumer electronics space.
Below is an example of some images I have compiled when finding the right red.
Studio process shot courtesy of Astro co-worker, Anh Nguyen of CreativeSession.