The EG 3 was designed as an evolution of the EG2. It's design was driven by Electric's new zip lock lens swap technology. We helped realized this technology with a lens that pushed all the way to the edge of the frame amplifying the lens swap story and creating an icon that embraces "next."
Design Summer 2013. Release Fall 2014.
Design Direction. Dana Krieger. Astro Studios, San Francisco, CA.
Lead Design. David Whetstone. Astro Studios, San Francisco, CA.
Lifestyle photography, Electric California.
Product photography, Eric Haines. Art Direction, David Whetstone.