Electric's first watch collection.

Design Fall 2012. Release Fall 2013.

Design Direction. Dana Krieger. Astro Studios, San Francisco, CA.

Lead Design. David Whetstone and Anh Nguyen. Astro Studios, San Francisco, CA.

Photography, Electric California.

DW01. 44mm. 300M depth. PU, canvas, and stainless steel bracelet options.

DW01. 44mm. 300M depth. PU, canvas, and stainless steel bracelet options.

FW02. 44mm. 100M depth. PU, canvas, and stainless steel bracelet options.

FW02. 44mm. 100M depth. PU, canvas, and stainless steel bracelet options.

FW01. 40mm. 100M depth. Nylon nato and stainless steel bracelet options.

FW01. 40mm. 100M depth. Nylon nato and stainless steel bracelet options.

Color Collection. Black / Silver / Red / Lum.

Color Collection. Black / Silver / Red / Lum.

Color Collection. Dessert Sand / Light Grey / Black.

Color Collection. Dessert Sand / Light Grey / Black.

Color Collection. Black / Black / Dark Grey / Red.

Color Collection. Black / Black / Dark Grey / Red.

Color Collection. Grey / Grey.

Color Collection. Grey / Grey.

Color Collection. Matte Blue / Blue Grey / Light Blue Grey / Red.

Color Collection. Matte Blue / Blue Grey / Light Blue Grey / Red.

Color Collection. Matte Stainless Steel / Green / Yellow.

Color Collection. Matte Stainless Steel / Green / Yellow.