With strong watch design experience under my belt, it was exciting to re-visit the category for Electric. Electric has a history in sunglasses and performance snow goggles, but wanted to refresh their brand presence. As a part of this effort, Electric looked to us at Astro to help them introduce their first line of watches.
I led a charge to create a unique product position and worked with Anh Nguyen and Dana Krieger to design the brand's first three watches. Additionally, I defined color for the base layer black/silver models across each of the three watches and made suggestions for seasonal fall / winter 2013 colorways.
Design Fall 2012. Release Fall 2013.
Design Direction. Dana Krieger. Astro Studios, San Francisco, CA.
Lead Design. David Whetstone and Anh Nguyen. Astro Studios, San Francisco, CA.
Photography, Electric California.