Astro and Shinola have been collaborating to help Shinola as they expand into new categories. For this project we established an over-arching design direction for Shinola Electric and executed against that direction. The Runwell Wall Clock is a part of a collaboration with GE and with the Power Supply Collection defined the first home electric products from Shinola.
For this particular program, Anh Nguyen did the heavy case design lifting. I was able to support with design detailing and product story communications throughout the program. We worked together to create highly descriptive renderings that communicated all elements of the design.
Design Fall Winter 2015-16. Release Fall 2016.
Design Direction. David Whetstone, Astro Studios, San Francisco, CA.
Lead Design. Anh Nguyen, Astro Studios, San Francisco, CA.