Astro and Shinola have been collaborating to help Shinola as they expand into new categories. For this project we established an over-arching design direction for Shinola Electric and executed against that direction. The Shinola Power Supply Collection is a part of a collaboration with GE and with the Runwell Wall Clock defined the first home electric products from Shinola.
For this particular program, Anh Nguyen did the heavy case design lifting. I was able to support with design detailing and proportions and product story communications throughout the program.
Design Fall Winter 2015-16. Release Fall 2016.
Design Direction. David Whetstone, Astro Studios, San Francisco, CA.
Lead Design. Anh Nguyen, Astro Studios, San Francisco, CA.