Astro and Shinola have been collaborating to help Shinola as they expand into new categories. For this project we established an over-arching design direction for Shinola Electric and executed against that direction. The Shinola Power Supply Collection is a part of a collaboration with GE and with the Runwell Wall Clock defined the first home electric products from Shinola.

For this particular program, Anh Nguyen did the heavy case design lifting. I was able to support with design detailing and proportions and product story communications throughout the program.

Design Fall Winter 2015-16. Release Fall 2016.

Design Direction. David Whetstone, Astro Studios, San Francisco, CA.

Lead Design. Anh Nguyen, Astro Studios, San Francisco, CA. 

Photography. Shinola.

Anh led the design intent, and I worked to finesse final proportions and oversee final CAD development.

Anh led the design intent, and I worked to finesse final proportions and oversee final CAD development.

In context renderings showcased the use case for each product of the collection.

In context renderings showcased the use case for each product of the collection.

At Astro, we worked with our partners to ensure best case execution of the power collection.

At Astro, we worked with our partners to ensure best case execution of the power collection.