THE NORTH FACE X GUCCI SEASON 1 BRAND DESIGN

A collaboration connecting two brands with similar history and values in celebration of the spirit of exploration.

We told the story of our Chapter 1 (1968-1979) Icons for the first time with Gucci. Logo, interior branding, and print were all directly inspired by our Chapter 1 DNA. Logo appeared on art walis in London, Hong Kong, Milan, and New York, outerwear, logowear, footwear, and accessories. Print appeared on art walls, outerwear, and accessories.

Concept and design with Gucci.

Spring 2021.

gucci-the-north-face-collaboration-outerwear-equipment-footwear-details-01.jpg
1610006161749072-Art-Wall_Shanghai_JOE_0881.jpg
1610006119947579-Art-Wall_HonKong_TNF_1398_0125.jpg
Gucci-North-Face-Pin-Store-Scout-2021-The-Impression-001-scaled.jpeg
fe8110373f5630d83fda9e970b98b92e.jpeg
649243_XLW4E_6562_011_100_0000_Light-The-North-Face-x-Gucci-nylon-jacket.jpeg
655401_17U10_1000_004_100_0000_Light-The-North-Face-x-Gucci-mens-ankle-boot.jpg
655398_17U10_9521_002_100_0000_Light-The-North-Face-x-Gucci-womens-ankle-boot (1).jpg
655398_17U10_2560_006_100_0000_Light-The-North-Face-x-Gucci-womens-ankle-boot.jpg
617964_XJDBY_9095_001_100_0000_Light-The-North-Face-x-Gucci-cotton-sweatshirt.jpg
653561_4G200_9500_001_100_0000_Light-The-North-Face-x-Gucci-wool-scarf.jpg
652043_4G492_9264_002_100_0000_Light-The-North-Face-x-Gucci-cotton-socks.jpg
653561_4G200_9500_001_100_0000_Light-The-North-Face-x-Gucci-beanie.jpg
TNF_Pattern_Rosa.jpg
656321_F67DN_8464_001_100_0000_Light-The-North-Face-x-Gucci-sleeping-bag.jpg
656321_F67DN_8464_002_100_0000_Light-The-North-Face-x-Gucci-sleeping-bag.jpg
656317_F67EN_8464_004_100_0000_Light-The-North-Face-x-Gucci-tent.jpg
656317_F67EN_8464_012_100_0000_Light-The-North-Face-x-Gucci-tent.jpg
650294_2QNDN_8425_012_100_0045_Light-The-North-Face-x-Gucci-large-backpack.jpg